Put your banner ads in front of the HCPs who matter most.
Pulse Media helps healthcare and pharma marketers run targeted digital ad campaigns to identified HCPs, connecting ad engagement to reporting, follow-up, and the rest of your Pulse Health strategy.
Serve pharma ads directly to healthcare professionals.
Reach the exact providers that matter — by NPI, geography, account, or audience — with zero wasted spend.
NPI targeting
Reach clearly defined HCP audiences at the individual provider level.
Geo targeting
Focus campaigns by market, territory, state, region, or local area.
Account targeting
Focus media on priority accounts, practices, and provider groups.
Third-party targeting
Expand reach across healthcare and media audience segments.
THE PROBLEM
Banner ads should do more than create impressions.
Many digital ad campaigns give healthcare marketers reach, but not enough clarity. You may know how many impressions were served, but not which HCP audiences were reached, which messages performed best, or how engagement should shape the next touchpoint.
- Anonymous impressions
- Unknown HCP audiences
- No clear next step
THE SOLUTION
Connect every impression to an identified HCP.
Pulse Media closes that gap. It ties targeted HCP media to provider-level reporting, creative support, and follow-up workflows across the Pulse Health ecosystem — so you move from insight to action on every campaign.
- Identified HCP audiences
- NPI-level reporting
- Connected follow-up
Turn HCP audiences into targeted media campaigns.
Pulse Media gives pharma marketers a direct way to activate banner and display advertising against the audiences they care about most. Campaigns can be built around HCP identity, geography, account lists, specialties, audience segments, or third-party data sources.
Advanced HCP targeting
Reach the right HCPs using NPI-level targeting, geographic filters, account-based lists, and audience segments built specifically for healthcare marketing.
ISI-rich native and display ads
Run healthcare-ready native and display formats designed to carry important safety information, brand education, and on-label campaign messaging.
NPI-level reporting
See campaign engagement at the provider level, with clear visibility into which HCPs, audiences, creatives, and placements are driving real activity.
Audience quality measurement
Understand whether your campaign is reaching the right audience, and see which segments are producing stronger, higher-quality engagement.
A clearer path from targeting to follow-up.
Pulse Media is designed to make HCP advertising easier to launch, measure, and connect to the rest of your Pulse Health HCP engagement strategy.
Build the audience
Start with HCPs, accounts, and audience segments that your campaign will reach.
Launch the campaign
Serve banner and native ads in the digital environments where your target HCPs are.
Measure engagement
Track campaign results by creative, audience segment, placement, and more.
Follow up with HCPs
Use Pulse Engagement Cloud to follow up with HCPs who engaged with the campaign.
Refine campaign
Use what you learn to refine audience strategy, creative, timing, and channel mix.
Build the audience
Start with HCPs, accounts, and audience segments that your campaign will reach.
Launch the campaign
Serve banner and native ads in the digital environments where your target HCPs are.
Measure engagement
Track campaign results by creative, audience segment, placement, and more.
Follow up with HCPs
Use Pulse Engagement Cloud to follow up with HCPs who engaged with the campaign.
Refine campaign
Use what you learn to refine audience strategy, creative, timing, and channel mix.
Built for pharma marketers who need more from their media.
See how Pulse Media combines HCP targeting, creative support, and provider-level reporting in one connected platform.
Need the ads too? Pulse Creative Studio can help.
Pulse Media can be paired with Pulse Creative Studio to help your team move from campaign idea to launch-ready assets. Our creative team can help design banner ads, native ad creative, email follow-up, landing page assets, and campaign messaging that works across channels.
Banner ad design
Create polished digital ads built around your campaign goals, audience, and message.
ISI-ready creative
Build creative that meets healthcare advertising and safety information needs.
Message development
Turn brand strategy into clear headlines, strong CTAs, and on-message ad variations.
Connected campaigns
Align ads, emails, and landing page assets so every touchpoint feels consistent.
Connect media to HCP identity.
Identity is what turns a media impression into a usable signal. PulseID connects engagement on your digital properties to identifiable, NPI-matched HCP audiences so your campaigns can inform targeting, retargeting, and follow-up.
Identify HCP engagement
Link digital behavior to useful HCP audience intelligence.
Improve retargeting
Use engagement signals to improve retargeting and follow-up.
Strengthen reporting
See provider-level campaign performance and audience quality.
Turn ad exposure into coordinated follow-up.
When connected with Pulse Engagement Cloud, media activity extends beyond the ad impression into downstream outreach across email, SMS, fax, and direct mail. HCPs who see or engage with banner ads get timely follow-up that reinforces the same campaign message.
HCP sees a targeted banner ad
HCP engages with or views the ad
Pulse identifies the HCP
Pulse triggers
follow-up
Reporting connects the journey
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